Toothfairy in partnership with Unum, app screen

Unum announces exclusive partnership with Toothfairy alongside enhanced Dental offering

Leading employee benefits provider Unum UK has boosted its Dental offering and partnered with Toothfairy, an award-winning digital dentist. 

To better support its customers’ oral health during the current dental care crisis, from 1st May Unum is introducing Toothfairy to all new and renewing Unum Dental clients. 

The easy-to-use bespoke Toothfairy app provides insured employees with a single entry point to high-quality dentistry services, support and guidance for everyday preventative dental care and routine treatment, plus Unum’s wider services. The integration of the Toothfairy app into the Unum Dental offering is an exclusive arrangement within the dental insurance market.

Services include:

  • unlimited use of a 1-2-1 chat helpline, with qualified dentists1
  • virtual exam and real-time dental symptom checker
  • video consultations 
  • discounts on cosmetic treatment 
  • access to Unum’s Wellbeing Calendar
  • dentist-led emergency appointment finder 
  • everyday discounts via ‘Retail discounts and savings’.

Following extensive market research, Unum’s refreshed Dental products provide robust, impactful support for everyday preventative care and reimbursement for the treatments most often claimed by patients. Enhancements include significant increases in benefit levels to address the rising costs of treatments — together with the use of simplified clinical terminology, helping make the claims process even easier for customers to navigate.  

Glenn Thompson, Chief Distribution Officer at Unum UK, comments:

“Shockingly, our research2 revealed that 21% of employees avoided dental appointments in 2023 due to the cost-of-living crisis — we want to address that head-on with our innovative new products, quality services and everyday dental care and support.

“Our flexible Dental offering now follows our digitally-enabled, consumer-centric approach, built around modern-day employee needs. It’s designed to make dental insurance — and treatment — quicker, more affordable and stress-free for 21st century living. 

“And with preventative services being key to reducing the need for more intensive and costly treatments, we’re delighted to offer a new holistic and progressive approach to dental care to help create and maintain happy, healthy and productive workforces.”

Dentist, digital health leader and Toothfairy CEO Dr Deepak Aulak comments:

“During a national dental crisis, we see our digital dental solution as complementing Unum’s Dental product, helping its customers get better access to a dentist and improving their oral, and overall, health. We are excited to offer our evidence-based solution to make a real impact, especially as many dental diseases are preventable and early intervention is key. This is an industry first in the dental insurance sector, and we feel our mission aligns closely with Unum’s own in improving its customers’ health. 

“In a first-of-its-kind partnership, Unum Dental policyholders will now benefit from an on-demand digital dentist, in-app assessments, e-prescriptions, clinic referrals and discounted cosmetic treatments — all through the award-winning Toothfairy app.” 

1 Available in app 7 days a week, core operating 9am – 8pm (response time within 24 hours)

2 Research carried out by Censuswide between 2nd - 9th October 2023 amongst a nationally-representative sample of 3,025 full-time and part-time British employees