A mission statement traditionally acted as a way to tell potential shareholders and investors more about a company and its purpose; however, nowadays it’s as much a statement for employees and customers. Mission statements allow companies to define and establish their brand, telling the reader exactly what the company does and how, in as concise and specific a way as possible.
For our latest infographic we sought out the most inspirational mission statements around, from Google’s simple but effective mission to Virgin Atlantic’s more poetic aims. From looking at the 24 inspirational examples, it’s clear to see that a well-crafted mission statement can be a great way of focusing a business, and sharing the business’ overall goals. For businesses without a mission statement creating one can allow you to determine your core business model and strategy, while establishing the brand and giving employees a focus for their efforts. Does your business have a mission statement? If not, what do you think it should be? Take a look at the infographic below for some inspiration.