The world’s oldest brands and the secrets to their long lives [infographic]

20th January 2016


When starting out in business it can be useful to learn from those with more experience; this kind of guidance can be invaluable when learning the ropes. However, it’s not only individuals who can learn from more experienced parties: it’s also possible for one business to learn from another. Our latest infographic looks at some of the world’s oldest brands and explores the secrets to their longevity.

The world’s oldest brands can teach us a great deal about forging a successful business and career; after all, they must have a good idea of dos and don’ts after existing for hundreds of years. By looking at brands such as Cambridge University Press, Twinings and Sotheby’s it’s possible to find the keys to their success, including having integrity, staying focused and working as a team. So, take a look at the infographic below and discover the secrets behind some of the world’s oldest brands. Which secret do you think would have the most impact on your business?


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